The Difference Between Sales and Marketing
Very few business owners know the difference between sales and marketing. When these elements of company are closely linked, it's necessary for anybody running a business to have a comprehension of both revenue and marketing separately and the special challenges of each.
'Marketing brings individuals to the doorway, revenue gets them through the doorway'. This is most likely the best overview I have heard. Marketing is in charge of attracting people to the doorway of you company. So making them conscious of your presence. Letting them know that you might have a solution for their problem or a merchandise they want. Earnings comes into play as soon as they've initiated contact with your business. Revenue ought to take somebody who has arrived in your door within the brink. So that your sales staff must utilize their abilities change somewhat curious leads into clients prepared to part with their hard earned cash to buy exactly what you offer.
A different way to check at it, is by the amount of interaction included. As an instance advertising has less interaction and will be more one sided. If you operate an ad on tv that somebody sees the dialogue is just one sided. Your sharing information together but there isn't any back and forth between you and the viewer. Revenue on the other hand, is quite a bit more interactive. Calls and emails might be exchanged between curious prospects and your sales staff. Or they might sit down to a face to face meeting in which the client asks questions concerning the merchandise and the sales representative answers those questions (in the hopes of closing a purchase). You should check out http://www.huffingtonpost.com/molly-borchers/internet-of-things-marketing_b_4639419.html to learn more.
I believe a lot of the confusion stems in situations where among those procedures is brief or missing entirely. For instance you could send out a sales letter that includes an order form. Though a part of people will call your office to learn more, a number of clients will simply go on and complete the purchase form. In this case there wasn't any interaction but they still ended up arriving 'through the door'. So can it be marketing or sales?
When I pose this question I often receive a huge array of answers. However I'd argue that the aforementioned situation falls below the advertising banner ads. Occasionally your advertising is going to have message sufficiently powerful to cause a sale with no sales interaction but it's still a promotion action. Know about Bright Orange Thread here!
Why is this distinction important? If you would like to have a successful business you need to attain a balance between sales and marketing. When you've got a powerful advertising department combined with a bad salesmanship you'll receive lots of leads but fight to turn them into paying clients. On the reverse side of this coin a powerful sales staff is futile if they do not have sufficient new prospects coming through to keep them occupied. By understanding sales and marketing as different activities you may identify where your weaknesses are and do it to bring your business back into alignment. Know about the average cost per lead by industry here!